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Bachelor of Arts in Psychology – Consumer Behavior Degree

The Consumer Behavior degree program at CBU primarily focuses on the psychology of marketing. The courses are designed to give you a deeper understanding of motivation, persuasion, sales and promotional strategy that will support marketing efforts in a business environment.

In the consumer behavior program, you will study how thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. Professionals in this field look at consumer behavior theory – which involves the decision-making process, social persuasion and motivation to help understand why shoppers buy some things but not others.

Consumer behavior professionals can have careers in the private sector working for corporations, advertising agencies or in the marketing research industry. They can also work in the nonprofit sector as well, helping organizations craft their marketing efforts to be more effective. The may also work for government agencies that are responsible for product safety, identity of brand names, evaluation of advertising claims and assessment of ethical marketing practices.


The Consumer Behavior degree requires completion of the general education and professional psychology requirements and the following courses:

  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Principles of Marketing
  • Marketing Research & Intelligence
  • Market & Consumer Behavior
  • Selling & Sales Management
  • Promotional Strategy
  • Problem-Solving & Decision-Making
  • Human Factors
  • Psychology of Persuasion

The CBU Difference

We understand the practical needs of working adults and know that your time is precious. We offer a personal approach to education, flexible scheduling options and practical curriculum. The College of Adult Professional Studies helps meet the educational needs of working adults who want to complete their degree.

Why wait to earn your Consumer Behavior degree?

If you are ready to start your career and want more information about the online Consumer Behavior degree program at CBU, please contact the College of Adult Professional Studies at (901) 321-3291 or fill out the form to the right.