Roadshow BMW/Minis Rolling into CBU to Benefit the Mid-South Food Bank


Dr. Tracie BurkeMemphis- Dr. Tracie Burke, Christian Brothers University (CBU) Professor of Psychology, is offering free labor to the campus department that collects the most food to fill the 5 MINI-Coopers that will arrive at CBU in the hopes of being stuffed to the brim. This 10 day project known countrywide as The Food Bank’s “Operation Feed” food drive will commence on June 16 and end with the arrival and packing of the MINIs on June 26.

The Mid-South Food Bank serves numerous counties in West Tennessee, Northern Mississippi and East Arkansas, feeding over 12,000 men, women and children a week. Through donations of food from the local food industry and other organizations such as Second Harvest, the Food Bank is able to provide for the growing number of poverty-stricken families and individuals.

Operation Feed” is one of the largest contributors to the Food Bank’s pantries, providing 10% of the nonperishable items and money for fresh items such as meat. That food is able to fill the two local warehouses that store the Food Bank’s supply as well as filling the rumbling stomachs of those in need.

This year CBU and Roadshow BMW/MINI have joined together to feed the need of the Mid-South Food Bank. As an added incentive, CBU’s own “Operation Feed” coordinator, Dr. Burke, has decided to bolster the drive by offering her time and services to the department that contributes the most points. The point system includes an assigned number of points for different varieties of non-perishables as well as monetary donations. The department or team that has the most points at the end of the ten days receives Dr. Burke’s expertise in various fields in their offices, with only a few restrictions such as a lunch break and no hazardous materials.

With a goal of 250 points per department, CBU faculty and staff are working hard to win the ultimate prize and to make sure that not one MINI leaves the East Parkway campus without every cubic inch being filled. ###

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