Christian Brothers University (CBU) students created a virtual company and earned a Global Top 100 ranking in the Business Strategy Game (BSG)-Online performance. Each week BSG-Online compiles a list of the best-performing companies worldwide based on four measures: overall score (current year), earnings per share, return on average equity, and stock price.
The Cohort MBA program at CBU provides real life experiences within its curriculum. This semester in Strategic Management, students teamed up to complete the task of running a virtual athletic footwear company. Collectively known as F T.E.A.M. (Company F) for the project, student members, Erin Wiles, Dr. Alan Pourpak, Mike Tucker and Rick Maupin, under the professorial guidance of their instructor, Dr. Douglas Scarboro, competed in a head-to-head challenge against other virtual companies throughout the world. Using practical knowledge from the real world athletic shoe industry, the team marketed and sold branded and private-label athletic footwear in four geographic regions, Europe-Africa, North America, Asia-Pacific and Latin America.
The F T. E.A.M. (Company F) ranked 6th in Return on Average Equity performance with 43.3% and their stock ranked among the top 100 at $143.68 per share for the week. To earn these rankings, the team made good business decisions regarding plant operations, distribution, marketing and finance among other aspects. The company had to remain competitive in these aspects to be viable in the virtual global market.
“The class provided an opportunity for me to apply the business concepts?I had learned in previous classes to real world scenarios,” states team member and Cohort MBA student, Dr. Alan Pourpak. “The BSG was a great opportunity for us to run a business. The entire experience was incredibly beneficial and insightful.”
The Cohort MBA program at CBU is an integrated curriculum consisting of 11 courses taken in sequential order. Students take one course at a time, allowing them more in-depth learning, concentration and application of each business discipline.
For more information about the Cohort MBA program at CBU, visit www.cbu.edu/mba or call (901) 321-3291. ###