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Professional Soccer Stadium

Sport Management

Jump into one of the fastest growing industries in the world, sport management and marketing. The Bachelor of Science in Business Administration with a concentration in Sport Management at CBU prepares you for careers in a wide spectrum of organizations in the sport industry including:

  • Professional sport from the NBA to NASCAR

  • Collegiate athletics from junior colleges to NCAA Division I universities

  • Corporate sport marketing, public relations, and sponsorship firms

  • Recreation, community, and leisure industries
  • Sport agencies

  • Health and fitness industries

Within these industries, you will be given the tools to pursue a wide variety of positions including:

  • Athletic Director
  • General Manager
  • Marketing Director
  • Facility/Operations Manager
  • Sport Agent
  • Corporate Sponsorship Director
  • Ticket Manager
  • Public Relations/Communications Director.

An integral part of our program is the requirement of either a project or an internship.  We have contact with a number of local organizations and a national organization assisting in this endeavor.

  • Employers in this industry include:
  • Professional associations: MLB, PGA, NASCAR, NBA, etc.
  • Professional teams: Grizzlies, Redbirds, Riverkings, etc.

  • Colleges and Universities 
  • Sporting facilities: Stadiums, Arenas, Health Clubs, Golf, Parks, etc.
  • Sporting Goods: Nike, Bass Pro Shops, Dick’s Sporting Goods, etc.
  • Recreational Sport: Municipal Parks and Recreation, YMCA, etc.
  • Youth Organizations: AAU, Little League, etc.
  • Sports Agents: Athletic Resource Management, etc.
  • Large Church organizations: Bellevue Baptist, Second & Hope Presbyterian, etc.
  • Corporate Sports Management: FedEx, Auto Zone, etc.
  • Radio, TV, Internet: ESPN, Golf Channel, CBS, etc.

Types of Jobs in this industry include:

  • Sales
  • Marketing and Public Relations
  • Promotions and Publicity
  • Event Planning and Coordination
  • Fund Raising
  • Facility Management
  • College and University Athletic Administration
  • Journalism and Broadcasting